If there’s one misconception about private label rights content that needs to be cleared up, it’s the idea that this tool is an automatic, hands-off moneymaker. PLR simply doesn’t fit that bill.

It’s great stuff. It can allow you to generate more quality content faster and with less effort. It serves a variety of other profit-generating purposes, too. It is not, however, an effortless way to avoid content creation. PLR content is a tool and tools are good because they make work easier, not because they make it disappear.

The primary manifestation of the mistaken belief in the “magic” of PLR is that you can simply use it “as is” as a replacement for original web content. That just isn’t the way it really works. PLR content must be edited and/or rewritten in order to become something unique in the eyes of the search engines. Absent editing, it’s not really worth a great deal.

People also tend to believe that they can frame PLR content within virtually any context and then use it to generate a profit. A perfect example is the continued notion that one can create a PLR-based site using an ugly template and then get rich quick off of a bevy of Adsense clicks. Absent quality site design and the aforementioned editing of the PLR content, that technique just doesn’t work, either.

The dream dies hard, too. Some marketers, after realizing the need for editing and rewriting still refuse to make the nominal effort requires, instead relying on automatic article “spinners”–programs designed to automate the rewrite process. They do end up with unique content, but the quality is so low that it doesn’t really help them to turn a profit. People don’t react fondly to gibberish and that’s what those automatic spinners produce.

The quick fixes and “simple solutions” for massive profits using PLR are fairy tales. Making money with PLR requires an understanding of how to use it correctly and a willingness to put forth some effort to implement a legitimate approach to earning.

If you’re considering an investment in private label rights content because you’ve been hoping for an instant way to make a small fortune without lifting a finger, you need to rethink your perspective. While PLR content can make things easier and far less labor-intensive than relying exclusively on “from scratch” content, it isn’t a magic approach that generates “money for nothing”.

Private label rights content is a great tool. In the hands of someone who knows how to do work with that tool, it can become part of a highly lucrative Internet marketing approach. In the hands of someone who’s expecting the PLR to do all the work, it usually produces nothing more than disappointment.

Those who have a relatively solid understanding of private label rights (PLR) content know that significant editing and/or rewriting is a necessity. That’s what makes the mass-distributed PLR content unique. Without the editing process, it’s hard to get much traction by using PLR content “as is” on your website.

There are situations, however, that don’t require that kind of complete overhaul. In fact, there are times when there’s no need at all to subject PLR content to the red pen of an editor. Let’s look at a few examples. There are other examples, to be sure, but these two relatively common situations do a good job of describing setting

Ebooks immediately spring to mind. If you have a PLR ebook that you can sell, there’s really no need to completely rewrite it. You’re not using the content as part of your pages—its’ a use that’s completely devoid of significance with respect to Google, et. al.

The same logic mentioned with respect to ebooks, of course, applies just as well to “special reports”.

Autoresponders are another prime example. You don’t need to worry about your emails passing the minimum rewrite threshold. If you like what you see and you think you can integrate the high-quality text into one or more of the emails eventually destined to end up in the hands of your list members, so be it.

In these cases, as well as some others, there is no reason to edit the PLR content for the sake of better search engine ratings. These examples involve direct human interaction with the text and have nothing to do with looking good for the Googlebots.

That doesn’t mean that you should use your PLR “straight” every time you encounter a “no editing required” moment. The fact that the rewrite isn’t necessary doesn’t give you a permission slip to avoid tweaking the content to make it a more interesting read. Feel free to adjust content that doesn’t obviously require adjustment when you think it will significantly improve the end user’s experience and/or increase the likelihood of a sale or commission.

Here’s the bottom line. In most cases, you do need to edit your PLR content. There’s no way around that. You can get by without performing edits, but only in unique situations. You’ll need to be using the content to fulfill a role that doesn’t involve search engine exposure and you need to be in possession of PLR content that’s so good it doesn’t warrant any “touch ups”.

Those situations are few and far between, but they can arise. When they do, it’s good to recognize them. It can make your life as a marketer easier than usual—and when you’re dealing with private label rights content things are already pretty easy!

We should start this article with a definitional consideration. There are two different kinds of article spinners on the market. There are those that produce a “unique” version of your articles using a completely automated system. There are other tools that involve a great deal of human intervention and consideration throughout the “spinning process”.

While the human-controlled spinners will generally produce better results, they can be time-consuming to use and still generally fail to measure up to human re-writes. We don’t recommend them. Instead, we stand behind the tried and true method of manually editing and rewriting your PLR content to insure originality in the eyes of the search engines.

The automated spinners receive a far more aggressive “thumbs down”. These simple tools, which generally operate on the basis of word substitution generally produce horribly written (and often incomprehensible) articles.

They fail because English isn’t easily reduced to a few simple rules. They fail because the word substitution model invariably over-reaches, producing nearly impossible-to-read garbage.

English is a gray language. Every rule has multiple exceptions. Plus, a good portion of the language’s strength rests upon its idioms and special figures of speech. A cheap article spinner simply can’t recognize those little rules variations.

You can spot those deficiencies instantly upon encountering a spun piece of PLR. What should be a cohesive, helpful and meaningful items becomes nothing more than headache-inducing gibberish.

Some will argue that the actual quality of the articles doesn’t really matter in some situations. Even if that were the case (and it isn’t), we’d hope that Internet marketers would feel some kind of ethical obligation to do provide readable and accurate information. If everyone decides to treat the web as a content cesspool and tries to make a living off of cheap tricks, it makes the space less valuable for everyone—users and marketers alike.

The fact of the matter is that the readability of content is almost always important. Every profit-producing aspect of Internet marketing involves some level of human interaction with content. When you’re feeding people a diet of meaningless garbage, they won’t engage in any behavior that could even put a nickel in your wallet. They won’t even trust your page enough to click on a seemingly relevant Adsense ad. They’ll flee, reaching for their browser’s back arrow faster than you can spit out “cheap spinner”.

Rewriting and editing PLR content does take a little time and effort. It produces great results, however, when done correctly. Additionally, the time commitment required for those rewrites is far less burdensome than doing the work from scratch. It’s worth the effort. An alternative approach based on a cheap automatic spinner just isn’t viable. You’ll end up doing nothing more than converting potentially valuable private label rights material into completely worthless drivel. That isn’t a good way to grow your Internet marketing empire.

If you want to use private label rights content as a way of improving your relationship with the search engines, you’ll need to edit it. Google isn’t kind enough to reward people for learning how to copy and paste. If you want to get real benefit from PLR materials, you’ll need to rewrite them. One of the best tools for converting PLR to something that is not only usable, but also inclusive of your own content (and Links) is Deskpile. This software is not only a fantastic way to manage your content, but it also helps with the edits, links and keyword generation.

There are smart ways to handle rewrites and some that are nothing short of stupid. Let’s take a moment to talk about the proper approach to rewriting and editing your PLR content.

First, forget about word substitution. For some reason, many people seem to errantly believe that the best way to alter the content of a PLR article is to pull out a well-worn copy of the thesaurus and to start substituting words for one another. If the source material says “tired” you can replace it with “sleepy”.

Frequent word substitution may occasionally pull the wool over Google’s eyes, but it won’t register very effectively with readers. Don’t believe me? Look at this word-replacement based version of this paragraph.

Regular symbol training may sporadically yank the cashmere on top of Google’s watchers, however it won’t process very efficaciously with word loves. No faith? Admire this symbol trading-based variation of this sentence collection.

As you can see, that isn’t the best way to rewrite. Instead, read the PLR content and absorb its messages and primary points. Use those as a jumping off place as you restate the arguments of the material in your own words. This often ends up being the fastest solution and it inevitably produces better results than overusing your thesaurus will.

Second, don’t strive for percentages. Different people will tell you different stories about the proper level of rewriting to perform if you want the content to appear unique to the search engines.

All of them, however, will agree that completely original content is the best thing you can have. That means that you should do what it takes to make your edited versions of PLR materials the closest thing there is to absolute uniqueness. Don’t just tweak them, rewrite them if you’re going to use them as web content.

If you’re going to use PLR content, those are two important rules to learn. If you can avoid word replacement thinking and replace it with a willingness to create something truly meaningful and valuable from private label rights content, you’ll be on the right track.

PLR is great because it can cut your workload. Unfortunately, the quest for more money and less work leads many people to make some rather significant mistakes. Instead of seeing PLR as a way to reduce the level of effort required to produce original content, they try the cheap trick of publishing the material as-is.

They rarely get a visitor, either.

Using private label rights content to improve your online business’ profitability isn’t rocket science. If you don’t know exactly how to use it effectively, invest in a good guide to PLR and learn the ropes. You’ll find that it doing things the right way isn’t that complicated. All of that information, however, won’t do a thing to stop the single most common private label rights content blunder of all times.

Do you know what the most common mistake in the area of PLR content really is?

It has nothing to do with a failure to edit the materials appropriately. It’s not related to the purchase of low-grade PLR material, either. No, the most common good among Internet marketers who invest in private label rights stuff happens long before those other issues.

The big mistake doesn’t just start with PLR content acquisition. It ends there.

We’re referring, of course, to the massive horde of PLR buyers who never actually get around to implementing a strategy based on the material. Instead of using PLR to their advantage, many people just let it sit in their mailboxes or allow it to find a hiding place deep in the bowels of their PC’s hard drive.

The big error? Not using the stuff after you buy it!

There is a solution for this, though.

First, learn everything you can about PLR and how to use it. Second, develop a strategy that will enable you to put the material to use right after you get it. Instead of buying the content and “figuring it out later”, have a blueprint ready for the minute you get those shiny new PLR offerings.

The lack of follow-through with respect to PLR-based marketing plans is legendary. It’s so well-known that many distributors will try to put their customer’s at ease about the number of copies they’re offering about a collection of PLR materials. Vendors will tell marketers not to worry about large-scale PLR distribution because “most people won’t actually get around to using it in the first place”.

Second, if you’re in over your head and the PLR stuff is mounting faster than you can use it, consider dialing back your acquisition plans. That PLR content (or another, even better new version of it) will be there after you catch up. Exert a little discipline with respect to your spending and don’t waste money letting more and more PLR content pile up on your virtual desk.

That’s really all there is to it. If you want to avoid the biggest PLR mistake, all you need to do is scale back your PLR purchasing and to start implementing a solid plan of action for using what you do have.

Don’t join the crowd. Avoid the biggest mistake!

If you want to get the most out of private label rights (PLR) content, you need to use it the right way. That means learning the right systems and approaches. It also means avoiding some of the common errors that plague other Internet marketers who try to make sue of PLR materials.

Let’s look at three common PLR mistakes you should bend over backwards to avoid. These three blunders completely undermine the value of private label rights content and lead many people to mistakenly believe that PLR can’t help them.

First, the biggest mistake in the PLR realm is the failure to actually utilize the content. This is incredibly common. Countless marketers have literally thousands upon thousands of PLR articles from which to draw, but fail to put any of them to good use. That’s why we recommend a good guide to PLR that will give you blueprints for highly effective PLR use. You can learn all of the ins and outs of effective PLR use with the right resource.

Second, many marketers hope to take a shortcut to success with PLR and fail to edit the materials appropriately. It’s nice to look for the path of least resistance as you try to build your business, but you should be aware that this kind of corner-cutting does nothing to help and can actually damage your business. You should strive to produce nearly comprehensive rewrites of PLR content to get its maximum benefit. Otherwise, you’ll discover that your PLR investment really won’t help you all that much in the search engine optimization process.

Third, too many marketers try another faulty shortcut to PLR success, relying on cheap article spinners to produce unique content instead of relying on real human rewrites. Try as they might, developers are unable to produce automatic article spinners capable of producing credible text. You might convince the search engines that you’re offering something different by using a spinner, but almost every human who encounters the garbage output clicks away from the page before he or she can do anything to put a penny in your pocket. In the end, all marketing involves a human component. You’re just turning that critical component off every time you utilize “spun” PLR articles.

A lack of use, a lack of editing and ill-conceived automatic rewrites are three common mistakes you should avoid at all costs as you integrate PLR content as part of your overall Internet marketing plan. Although avoiding these three mistakes is only part of the “right” approach to PLR use, it is a big part. In order to connect the remaining dots, we strongly recommend investing in quality guidance regarding the optimal use of private label rights content. A good guidebook to this powerful tool can be worth its weight in gold.

When it comes to content, you might as well take a “the more the merrier” mindset, right? We all know that content is king and that the more you have, the better off you are. As such, it makes more sense to pick up and to use as much PLR content as possible, regardless of its initial quality. After all, you’re going to rewrite it (or you’ll hire someone else to do the job). Quality isn’t very important, is it?

It is.

And “the more the merrier” isn’t much of a business model.

When you buy PLR content, reach for the top shelf. Buy the good stuff and leave the cut-rate junk alone. Here are a few reasons why you don’t want to bother with low-grade private label rights material.

First, it complicates the editing and rewriting process tremendously. You can take a good PLR article, ingest its message, and produce a credible rewrite quickly and easily. If you start with rotten source material, however, the process takes more time and will soon leave you reaching for a bottle of Tylenol as you tire of suffering through nearly incomprehensible material. That ultra-cheap PLR content loses some of its appeal when you realize how much time you’re wasting to clean it up. Remember, time is money.

Second, there’s a good chance that at least some of the information contained in sub-par PLR content is inaccurate. That means that your subsequent edits are going to feature some of that same incorrect material. Not only is that unfair to those who read the content, it risks making you look foolish and your business appear less credible. While it’s possible that the better private label rights content might contain a few errors, too, it’s far more likely that you’ll find problems with the cheap stuff. If the content appears to have been written in haste by someone who doesn’t really care about his or her craft, it makes sense to have your doubts.

Third, you can use good PLR content “as is” for some purposes or with only minor adjustments to comport to the licensing agreement. The editing and rewriting is necessary for web content, but not for ebooks, special reports and other items that aren’t designed to serve as search engine spider food. If you have poor content, you can’t use it “straight out of the box” because the quality level is humiliating. If you get well-written PLR, however, that option remains open to you.

At first glance, it might make sense to acquire as much PLR content as possible in hopes of burying the competition under layer after layer of text. A close examination, however, reveals that you’re better off investing in high-quality private label rights content.

You’ve decided to make private label rights content part of you overall Internet marketing approach. That’s a wise decision. PLR materials are an extremely valuable tool, as they give you the chance to build more content faster than those who are relying purely on “from scratch” methodologies.

However, if you plan on making money with PLR you’ll need to find a way to sidestep a frequently encountered problem. It’s easy to get plenty of private label materials with a relatively small investment, but it’s tougher to put them to use. The main issue plaguing most people who buy private label rights content is their inability to get it up and running.

PLR makes things faster. There’s no doubt about that. It doesn’t make things “instant”, though. You still need to edit the material. You still need to upload it to your site. You still need to go through the paces associated with any other Internet marketing project. PLR is a great tool, but it’s not a complete solution.

If you want to start making money while using private label rights content, have a plan for its use in place before you make the purchase. Know what you’re going to do with the material, how you’re going to do it and when you’ll be able to put it all together.

In other words, it all boils down to action. You need to have a plan in place and a willingness to implement that plan. PLR content isn’t going to make money for you just because you own it. You need to use it.

That’s usually where things break down for PLR purchasers. They like what they hear about PLR and its efficiency, but they don’t think ahead about how they’ll actually use their PLR acquisitions to make money. They know the product is extremely versatile, but they don’t make advance decisions about which tool on the PLR Swiss army knife to use.

You’re convinced that PLR content holds some real promise for you. You’re probably right. Countless marketers have used private label rights materials to earn a good living. You can become part of that club. Just remember, it requires more than a hard drive full of content. It also requires a plan for the materials use and and a willingness to see that plan through to the point of completion.

Don’t hesitate to embrace PLR. Just prepare yourself in advance to take the kind of action necessary to use it to your advantage. Otherwise, you could end up as another of the many well-intentioned PLR buyers who fail to make a dime with the products they purchase. You want to get into PLR to help your business, not to add an unnecessary expense!