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		<title>Listening: An Online Business Skill To Increase Consumer Demand</title>
		<link>http://2getsales.com/marketing/listening-an-online-business-skill-to-increase-consumer-demand</link>
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		<pubDate>Thu, 09 Apr 2009 23:18:09 +0000</pubDate>
		<dc:creator>2gsm</dc:creator>
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		<description><![CDATA[It used to be that only certain professions and businesses had to really listen closely with empathy to their client&#8217;s needs. Retail businesses in more prosperous times weren&#8217;t in the business of playing counselor, coach, or advocate. That&#8217;s all changed as consumers around the country are struggling with a bad economy, causing them to change [...]]]></description>
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		<title>Chasing The Long Tail In A Recession</title>
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		<pubDate>Thu, 09 Apr 2009 23:18:02 +0000</pubDate>
		<dc:creator>2gsm</dc:creator>
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		<description><![CDATA[Chris Anderson, author of &#8220;The Long Tail,&#8221; hypothesizes that even though classic marketing assumes that 80% of sales come from 20% of your customers, chasing &#8220;the long tail&#8221; of customers not in that 20% can be a viable online strategy. That&#8217;s because online businesses are great at providing choice, something that physical brick-and-mortar stores can&#8217;t [...]]]></description>
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		<title>Time To Re-Evaluate Your Market Niche</title>
		<link>http://2getsales.com/marketing/time-to-re-evaluate-your-market-niche</link>
		<comments>http://2getsales.com/marketing/time-to-re-evaluate-your-market-niche#comments</comments>
		<pubDate>Wed, 08 Apr 2009 17:18:17 +0000</pubDate>
		<dc:creator>2gsm</dc:creator>
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		<description><![CDATA[There are offline businesses going into bankruptcy everywhere. In a time of prosperity, people rush to buy the latest electronic gadget or to get the latest bath accessories, one for each change of the season. So, your market niche may have done well when the economy was doing well, but now you&#8217;ve noticed a down [...]]]></description>
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		<title>Value: A Key Element of the New Economy</title>
		<link>http://2getsales.com/marketing/value-a-key-element-of-the-new-economy</link>
		<comments>http://2getsales.com/marketing/value-a-key-element-of-the-new-economy#comments</comments>
		<pubDate>Wed, 08 Apr 2009 17:18:03 +0000</pubDate>
		<dc:creator>2gsm</dc:creator>
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		<description><![CDATA[There&#8217;s no question that value is going to be the most important element of the buying decision for most consumers during this recession. But, it isn&#8217;t just the consumer that has this in mind. Our entire society is beginning to question the mindless consumerism that has created environmental nightmares and economic bubbles that collapse, leaving [...]]]></description>
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		<title>Is Your Market Niche Doomed To Failure In A Tough Economy?</title>
		<link>http://2getsales.com/marketing/is-your-market-niche-doomed-to-failure-in-a-tough-economy</link>
		<comments>http://2getsales.com/marketing/is-your-market-niche-doomed-to-failure-in-a-tough-economy#comments</comments>
		<pubDate>Tue, 07 Apr 2009 17:18:20 +0000</pubDate>
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		<description><![CDATA[When the bottom line deteriorates due to a poor economy, it&#8217;s time to start figuring out whether your market niche has any useful marketing life left. If you were one of the people who owned horse-and-buggy companies when the automobile first came out, your market niche was doomed, but you probably didn&#8217;t know it because [...]]]></description>
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