We should start this article with a definitional consideration. There are two different kinds of article spinners on the market. There are those that produce a “unique” version of your articles using a completely automated system. There are other tools that involve a great deal of human intervention and consideration throughout the “spinning process”.
While the human-controlled spinners will generally produce better results, they can be time-consuming to use and still generally fail to measure up to human re-writes. We don’t recommend them. Instead, we stand behind the tried and true method of manually editing and rewriting your PLR content to insure originality in the eyes of the search engines.
The automated spinners receive a far more aggressive “thumbs down”. These simple tools, which generally operate on the basis of word substitution generally produce horribly written (and often incomprehensible) articles.
They fail because English isn’t easily reduced to a few simple rules. They fail because the word substitution model invariably over-reaches, producing nearly impossible-to-read garbage.
English is a gray language. Every rule has multiple exceptions. Plus, a good portion of the language’s strength rests upon its idioms and special figures of speech. A cheap article spinner simply can’t recognize those little rules variations.
You can spot those deficiencies instantly upon encountering a spun piece of PLR. What should be a cohesive, helpful and meaningful items becomes nothing more than headache-inducing gibberish.
Some will argue that the actual quality of the articles doesn’t really matter in some situations. Even if that were the case (and it isn’t), we’d hope that Internet marketers would feel some kind of ethical obligation to do provide readable and accurate information. If everyone decides to treat the web as a content cesspool and tries to make a living off of cheap tricks, it makes the space less valuable for everyone—users and marketers alike.
The fact of the matter is that the readability of content is almost always important. Every profit-producing aspect of Internet marketing involves some level of human interaction with content. When you’re feeding people a diet of meaningless garbage, they won’t engage in any behavior that could even put a nickel in your wallet. They won’t even trust your page enough to click on a seemingly relevant Adsense ad. They’ll flee, reaching for their browser’s back arrow faster than you can spit out “cheap spinner”.
Rewriting and editing PLR content does take a little time and effort. It produces great results, however, when done correctly. Additionally, the time commitment required for those rewrites is far less burdensome than doing the work from scratch. It’s worth the effort. An alternative approach based on a cheap automatic spinner just isn’t viable. You’ll end up doing nothing more than converting potentially valuable private label rights material into completely worthless drivel. That isn’t a good way to grow your Internet marketing empire.
