Those who have a relatively solid understanding of private label rights (PLR) content know that significant editing and/or rewriting is a necessity. That’s what makes the mass-distributed PLR content unique. Without the editing process, it’s hard to get much traction by using PLR content “as is” on your website.
There are situations, however, that don’t require that kind of complete overhaul. In fact, there are times when there’s no need at all to subject PLR content to the red pen of an editor. Let’s look at a few examples. There are other examples, to be sure, but these two relatively common situations do a good job of describing setting
Ebooks immediately spring to mind. If you have a PLR ebook that you can sell, there’s really no need to completely rewrite it. You’re not using the content as part of your pages—its’ a use that’s completely devoid of significance with respect to Google, et. al.
The same logic mentioned with respect to ebooks, of course, applies just as well to “special reports”.
Autoresponders are another prime example. You don’t need to worry about your emails passing the minimum rewrite threshold. If you like what you see and you think you can integrate the high-quality text into one or more of the emails eventually destined to end up in the hands of your list members, so be it.
In these cases, as well as some others, there is no reason to edit the PLR content for the sake of better search engine ratings. These examples involve direct human interaction with the text and have nothing to do with looking good for the Googlebots.
That doesn’t mean that you should use your PLR “straight” every time you encounter a “no editing required” moment. The fact that the rewrite isn’t necessary doesn’t give you a permission slip to avoid tweaking the content to make it a more interesting read. Feel free to adjust content that doesn’t obviously require adjustment when you think it will significantly improve the end user’s experience and/or increase the likelihood of a sale or commission.
Here’s the bottom line. In most cases, you do need to edit your PLR content. There’s no way around that. You can get by without performing edits, but only in unique situations. You’ll need to be using the content to fulfill a role that doesn’t involve search engine exposure and you need to be in possession of PLR content that’s so good it doesn’t warrant any “touch ups”.
Those situations are few and far between, but they can arise. When they do, it’s good to recognize them. It can make your life as a marketer easier than usual—and when you’re dealing with private label rights content things are already pretty easy!
