The idea of ramping up your personal branding is attractive at face value. There’s something nice about obtaining recognition and earning the respect and attention of others. Those little perks, however, pale in comparison to the practical benefits of good branding.
Initially, people who have recognized brands tend to attract more attention and traffic than others. They naturally begin to accumulate traffic-driving backlinks and those assist in search engine performance. They become hubs within their niches that everyone consults on a regular basis. Additionally, that position of authority and standing in the field enhances conversion rates. People trust making purchases from brands they know and respect.
Additionally, good branding allows you to distinguish yourself from the competition. That means you can compete on levels other than price. Translation: You don’t need to be the cheapest in your niche because you’re perceived as being the best. Additionally translation: You can charge more.
Those are just two of the reasons why you should make personal branding a focus of your online business endeavors.
Using Articles
You can use articles to magnify your online presence and to get your branding efforts off to a running start. That’s because there are so many distribution options.
Instead of distributing your article to one or two top directories, consider a mass distribution to as many directories as you can fit into your schedule (or your outsourcing budget). You will get a little additional backlink benefit out of the process, but the main advantage will be in your ability to flood the SERPs with your message.
You can intensify the effect by varying the title and a significant percentage of the actual text’s content from site to site. With a little effort and a high-quality article, you can instantly create the building blocks for a lasting and significant online presence.
Things get even rosier when and if those articles get picked up by third party websites for use as content. The syndication of articles isn’t quite as strong as it was a few years ago, but it can add considerably value to your distribution process.
Don’t Be A Stranger
People don’t like dealing with strangers. We’re not just talking about the creepy ones who offer you a ride home, either. It’s a general tendency that cuts across all types of behavior.
And that includes making purchases.
That’s why people visit the same restaurant chain every time they travel instead of rolling the dice on some local flavor. It’s the reason your grandpa went to the same Chrysler dealer for a new car every other year for forty years straight. We like to know the people with whom we’re interacting.
That’s one reason why developing a repeat customer base is such a good idea.
It’s also a vote in favor of branding. A strong brand creates a sense of familiarity and that invariably translates into more sales.
More branding, more comfort, more sales. It’s a simple proposition and applying it to your business can improve your bottom line.
Make a point of focusing on your branding efforts. Everything you do in that department is just like shoving money into the bank.
