Once you see what a news release can do, it’s tempting to start churning them out left and right. There’s nothing wrong with an aggressive strategy, but trying to get maximum mileage out of non-stories is a dead-end.
You want your releases to attract viewers. You also want them to garner the attention of media players. [...]
Considering it?s a device that contains a huge chunk of our lives, it?s surprising that many of us
give no more thought to how we take care of our mobile phones than we do to tossing away a
paper coffee cup. Yet when you think of it, these devices are incredibly fragile, made up of
dozens of miniscule [...]
You?ve been dreaming of that Blackberry? Storm? 9530 for ages. But when you get to the
mobile phone store, the salesman talks you into a Blackberry? Tour? 9630 instead (at almost
one hundred bucks more!)
Are you happy about it?
That depends. Did the salesman upsell you because he realized from proper questioning there
were features you wanted [...]
Here?s a novel concept: Use your mobile phone to pay for itself – by making money directly
from its use. mGinger promises to allow its country?s mobile phone population to do just that.
The premise is simple: Allow this Indian company to send through a maximum of 10
permission-based SMS ads per day, targeted [...]
If you?ve quietly fumed because the store clerk rang up your purchase while chatting on her
mobile phone, never looking at you or making eye contact once while treating you as if you
were a blob of donut jelly, chances are, you?re over 30. And mobile phone manners are only
one of the conventions of etiquette to [...]
The first thing any mobile phone company Client Care representative will tell you is that
getting your mobile phone wet is guaranteed to kill it.
Yet that?s not necessarily true.
If you act quickly enough, chances are you might be able to save it.
But you?ve got to know what to do – and what to avoid.
What To Do [...]
It?s finally happened. Your child wants a mobile phone – and you?re actually considering
mobile phones for kids as a viable option.
You worry about 3 things:
* Keeping your child safe from those harmful cell phone emissions you?ve read about
* Keeping them secure from [...]
It?s been estimated that over 10,000,000 mobile phones find themselves rotting away in dumps
every year. And that doesn?t take into account the 44% that Nokia?s website states “are sitting
around unused”.
Says Nokia, “if every mobile phone user recycled just one unused phone, together we would
save nearly 240,000 tonnes of raw materials”.
The company is dedicated to [...]
