Personal Branding can be the most influential tool for success in your self-marketing toolkit. You can identify, package and sell who you are to build a personal brand that results in business growth, influence, and income.

 Here are three key things you need to develop a strong personal brand: 1. Get clear on your personal strengths, [...]

There should be a consistent look and feel to every page of your website.  You want your visitors to know they haven’t actually left your site when they go to another page. Icons for going back or to the next page, for printing the page or even the icons that line your menu should all [...]

You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly.
Some people think branding is like positioning, but it is different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. [...]

Anyone who is going to spend money usually wants to know what the purchase will do for him or her. In fact, 70% of all purchases are made on an emotional level. So for the most part, buyers aren’t concerned about the logical points of the purchase. If they were, the vast majority of us [...]

If your online marketing material stimulates an image in your mind that is just not you, likely you’ve been trying to model your approach after someone else or you’ve been using work produced by someone else without giving them the benefit of knowing you, learning your approach, sharing your ideas and interjecting your personality into [...]

Everyone’s heard of a company called Kraft. “Hey, those are the cheese people.” Yep. For years, Kraft and cheese were one and the same. It was an example of branding with a position competitors would have been hard-pressed to wear down had company brass been content in their cheesiness. They weren’t. Like many companies blessed [...]

Brand Identity is a promise. Whether that promise involves product quality, service, price or a million other things variables.
 A strong brand identity can place a business above its competition all by itself. But having a brand that’s strong takes time, money and effort to grow. It’s not as easy as just creating a logo or [...]

Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospects senses can pick up on about you.
It’s the image you present at all times. [...]